Hi Rebecca. Thank you for getting in touch. This is exactly the type of project that we can help with. We've compiled a short proposal based on the document you sent over and attached a few provisional costs. Once you've had a chance to review feel free to give us a call or email whenever is convenient to talk about the next steps.
In order to help you deliver you brand to market and communicate your services we will design, develop, and deploy a new bespoke website. This website will be based on your existing brand, enhanced with refinements to show your place as a professional and warm company, which is true to its roots as a family run business, and developed where appropriate to best work on a digital platform. The site structure will be based on the existing content and organised in a way to highlight both what you can do for your client and your unique selling points as a company. Where expansion of this content is needed we will work with on the best way of integrating this to the site.
Brand evolution and website design; The first step of the project will be the creation of an evolved branding based on existing brand but refining and including visual aspects which highlight Foxwells position as a modern innovative practice but maintain it sense of family run values. From this evolved branding we will design the website. This site design will have a friendly modern feel, be designed for ease of use, and include a series of animated interactive elements to ensure user engagement.
Device support; The website will be fully responsive with a reactive design to support both desktop and mobile device use. The design of this reactivity will go beyond the reflowing and resizing of information with the content adapting to the requirements of the device to create an optimised user experience.
Social media and direct communication; The website will feature full integration of all active social media chanels harnessing automated APIs to ensure that the content is kept up to date without manual involvement. We will also add an automated email capture system which allows users to sign up to a newsletter. The information gathered through this will be automatically added to a database and shared with a bulk emailing system.
Navigation; Both the user flow on the pages and the navigation throughout the site will be made to be as initiative as possible with a constantly accessible menu, on page sitemap, and reactive content display to ensure ease of use on all mobile devices.
Analytics; In order to effectively monitor the behaviour and origin of users of the website we will integrate Google analytics into website. We can then provide access to the console or provide an analysed version of the data in the form of a monthly review.
Domain name; As part of the project we will assist in moving the site from www.accountantsebbwvale.co.uk/ to www.gfoxwellaccountants.wales including all DNS record setup. In order to ensure that any traffic to the old domain is redirected to the new site we will set up automated server side redirects. We will also set up any required domain specific email accounts for this new domain.
Content management system; Underpinning the website will be a bespoke content management system (CMS), developed specifically to handle your needs and the functionality of the website this will allow you to update and alter the content of the website in real time independently. The user interface of the CMS is extremely intuitive and to ensure ease of use we will supply both a training session and full user guide.
Supporting marketing resources; In parallel with the website development we can also create a simple suite of digital marketing resources. These will include a full brand guidelines doc which details all aspects of the evolved brand to ensure consistency in future projects, a suite of social media branding assets based on the evolved branding, a branded animated video bookend which can be used as both a standalone asset or integrated with other video content, and a branded email campaign template which will enable customisable branded emails to be sent through the bulk email software. Overall this will give you the core tools for both the deployment of digital marketing activity in support of the website launch and for ongoing awareness raising activity post-launch.
We will approach the delivery of the project with four key stages: Firstly we will agree a project timetable defining key deadlines and compiling the resources needed. We will then begin the project proper, working with you to define a sitemap listing all the pages the site will contain and their inter-linkagages. Next we will design the static visuals for the site and any ancillary digital marketing resources, presenting these to you as part of a feedback process until you are happy. Lastly we will build the site itself, cary out a full beta test with you, run cross browser and stability testing, and make the site live on your new domain. Throughout every step of the process we will be in contact and available for feedback via both email, phone, and a dedicated online project board.
The website is a fully bespoke build and as such is inherently modular - a factor that allows for evolution of any element of the site as well as the seamless integration of any new functionality that becomes needed as you expand. More generally, the understanding of your brand that we develop as part of this project will enable us to effectively develop any additional marketing materials you may need.
Presented below are two project delivery options with costs that reflect the complexity and scope of the work undertaken.
£4,850 +VAT*
*annual secure hosting for the site £350/year
£950 +VAT
In order to allow for operational integration with your wider commercial goals we are happy for the above cost to be invoiced in three equal stages: commission of the work, the approval of the static designs, and the launch of the website.
To give you a flavour of the work that we've delivered for other clients below are a series of interesting pieces we have recently completed. For more information on these as well as other work check out our website sucarcs.com
Brand evolution and website creation for a nationally renown vineyard resulting in the deployment of a visually exciting website utilising superb photography and incorporating a bespoke e-commerce solution that enables rooms and tables to be booked effortlessly all within an intuitive content management and admin system to help keep the website up-to-date.
Check out the Llanerch Vineyard website
Brand evolution, Design, and Development of the Dan Yr Ogof 'Adventure App' featuring extensive general information, cave formation interactive guide, Augmented Reality dinosaurs, audio tours and an interactive treasure hunt. The app is complimented by having printed supporting material around the site that sets off features in the app for visitors.
You can Download the iPhone & iPad app here and you can View the T-Rex AR Billboard here
BOF (Bridgend Office Furniture) create inspiring environments for working & learning. They provide furniture sourced from homegrown and global manufacturers and boast a portfolio of work that spans the Education, Public & Private sectors, from small office spaces to large campus developments. We designed and created a bespoke showcase and e-commerce website which forms the core of their online presence.
Check out the BOF website
Branded experience for the Bafta Cymru Awards parts. A bespoke app was designed and developed where event attendees could scan the award brochure advert and watch 2 documentary featurettes. Additionally, the app contains an interactive image gallery and a 3D model of the British Academy Cymru award. Posters throughout the venue also adopted AR with the experience superimposing a digitally rendered image of the British Academy Cymru award.
You can download the British Academy Cymru AR App here
We'd love to help you deliver a revitalised Foxwell to market and if you think that we'd make a good partner to help you do this, or if you have any further questions, then feel free to get in touch whenever works for you and we can arrange the next steps.
